Job Ref: 214566172

Date: 2021-09-02 15:22:06

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We have an exciting opportunity to work for the fastest growing multichannel toy retailers in the UK. Our client has over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and they are still growing!

They are looking for a CRM Manager who will be responsible for developing and delivering the CRM strategy across their business. You will work alongside their Head of Marketing and Head of Online to find opportunities to communicate and engage with their target market to deliver their commercial and brand messages.

Responsibilities

Lead the development of the CRM function, including daily newsletter communications, product marketing comms, onboarding campaigns and trigger messaging.
Development and activation of campaigns using industry best practice that excite and engage their customers, drive loyalty, drive conversion and deliver value for their customers and the business.
Manage 3rd party relationships with external agencies to drive performance and continuously improve the channels.
Aligning with internal stakeholders across the business, building relationships whilst securing buy-in to support the CRM strategy.  Ensure CRM fully support the brand and commercial initiatives.
Lead their GDPR to ensure they are legally compliant
Line management and development responsibility for the CRM team.
Share insight and channel performance weekly with the online team and wider business.
Identify and keep your finger on the pulse across trends and opportunities, utilising and building on them, to drive future campaigns
Salary              £50-£60K

Location           Our client is easily commutable from High Wycombe, Amersham, Beaconsfield and accessible from the M40.

If you have worked as a CRM Manager or in a similar role, are a strategic self-starter with a creative flair and have previous experience within Retail, FMCG or a sales focused business then please get in touch with (url removed)

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