Job Ref: 214229213

Date: 2021-07-19 12:05:54

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Digital Marketing Executive

Initially this role will be home-based, with a view to move to hybrid working between home and the office later in the year so you will need to be based near their Milton Keynes office.

Our client is looking for someone to help grow the business' marketing digital performance, working alongside their online agency to optimise and develop our multi-channel approach, measuring its success and recommending areas for improvement.

Some of the key duties of the role will include:

Strategic execution of Marketing projects and plans
Analyse and prepare detailed performance reports on KPIs across multi-channel digital campaigns,
Working alongside outsourced digital partner across analytics, attribution, SEO, PPC, UX, remarketing and marketing automation
Identify trends and insights, and optimise spend and performance based on those insights
SEO and keyword implementation
Online customer journey optimisation and development
Content design and creation using Adobe solutions, including Photoshop and InDesign
Manage the website hosting partner including technical project management and fixes
Website optimisation experience, including content management and technical development, specifically on WordPress
Email marketing campaign copy, design and implementation
Work alongside the social media lead on paid social advertising

About you

2+ years' experience in Digital Marketing role, ideally B2B
Solid knowledge and experience of website analytic tools (Google Analytics) and WordPress
Working knowledge of HTML, CSS and JavaScript Development
Knowledge and experience in web content and video would be useful
Strong analytical skills and data-driven thinking
Confident, personable and proactive
Proficient with MS Systems; Excel, Word, PowerPoint and OutlookIf you have what you think it takes, then we would love to hear from you

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