Job Ref: 214043252

Date: 2021-06-23 13:56:23

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My client is a pioneer within optical technology and is seeking a talented, collaborative Campaign and Content Manager to join their very busy team.

Salary: £35000 – £40000 per annum with business performance bonus

Situated: Working from home with expectation of visiting the office up to 2 days per month

Offices situated in Milton Keynes

The role:

Content ideation

Formulate, review and document the business content strategy annually
Contribute to segmentation and profiling of EMEA customers to create and understand audience personas, including which social media platforms they operate on
Explore how our portfolio of products, capabilities, and solutions can be aligned with content themes and audience needs across their buying lifecycle
Review bi-annually the company literature and distribute to the EMEA Marketing team and Solutions Engineering team Content creation

Create content consistent with the company document
Conduct research and interviews with Internal Stakeholders (globally), Customers and End-users, turning information and knowledge into content
Format content including but not limited to customer stories, customer testimonials, social media posts, press releases, announcements, product literature, articles, blogs, eBooks, white papers, solution content, solution guides, catalogues, mailshots, Pay Per Click (PPC) advertising copy, video, and scripts
Ensure content compliance with legal requirements
Review, edit, copy-check all content and centrally store in a content inventory that is accessible and usable to all business enterprises.
Complete content within agreed timescales
Maintain accurate content
Influence the EMEA team to create compelling social media content in line with the company literature and Social Media Guidelines
Create, share and provide training for content creation with NAR, EMEA and teams

Campaign management and content distribution

Develop, manage, and execute marketing campaigns for market segments, Data centres, Partners, and Channel
Support live and digital events with invites, landing page, database, campaign calendar, follow-ups, and attendance reports
Work with the Data Centre and Channel Marketing Managers to gather insight and information to inform the content strategy
Ensure each campaign is forward planned and delivered on time
Review campaigns and analyze how we can improve performance going forward and action the requirements for improvement
Identify, schedule and proliferate content to relevant digital platforms and physical channels for each Data Centre, Partner, and Channel segments
Engage and respond to audience interactions on social media (LinkedIn, Facebook, Instagram, Twitter, Reddit)

Technical competencies:

Capability to create compelling Content across a range of formats from social posts to white papers
Capability to create Content optimized for SEO
Proficiency in research, analysis and interviews to build understanding of Content topic, and correctly noting references, quotes and citations
Data analysis, reporting
Knowledge of General Data Protection Regulations (GDPR) and Data Privacy when creating content or using customer or audience data for campaigns
Presentation and public speaking
Editing and copy checking to ensure Content is coherent, and free from spelling or grammatical errors
Project Management (5 stages: Initiation, Planning, Execution, Monitoring/Controlling, Closing)
Proficiency in commonly used marketing/branding tools:
Google Analytics including Urchin Tracking Module codes (UTMs)
Google Ads
MOZ
Yoast
ACTIVE Campaign
WordPress
Elementor
Hootsuite/Metricool
Proficiency in commonly used social media platforms and social media advertising:
LinkedIn
Facebook
Twitter
Instagram
Reddit
TikTokProficiency in standard suite of Microsoft Office and Office 365 applications

The Person:

2-3 years' experience in
2-3 years' experience in campaign management
Knowledge of marketing trends, including social media and technology trends
Indepth knowledge of General Data Protection Regulations (GDPR) and Data Privacy
Accurate
Creative
Detail focused
Collaborative
Communicative
Energetic
Imaginative
Resourceful
Self-motivated
Team playerTravel expectation

Annual trade shows (UK & Europe) related to sales activity in our agreed Market Segments, such as Data Centre World
2-5% of annual work hours

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