Job Details
Job Ref: 213339406
Date: 2021-03-11 10:33:59
ACS Recruitment present an exciting opportunity for a Social Media Marketing Executive to join a small, very busy team in Milton Keynes in the fabric industry.
The purpose of the role:
To grow the email marketing, social media following and digital presence for five fast growing luxury brands serving a mature demographic.
Working alongside Brand Managers and Webteam with creation of website content, campaigns and reporting material, including but not restricted to, Email newsletters, Facebook, Instagram, Twitter, Google & MSFT Local & Business, Youtube, etc.
The role is carried out in support of the overall marketing strategy and the content and campaigns need to be high quality, current and in keeping with our brand identity.
You will develop KPIs for driving traffic to the website and increase sales for our customer demographic.
Tasks, duties & responsibilities:
Manage email marketing campaigns, segmenting our databases, and maximising revenue opportunities from our CRM and customer database.
Copywrite and design (with help from our Graphic Designer) emails and email campaigns.
Undertake A/B testing to continuously learn and improve future campaigns and strategies.
Being the voice on social media, responding and escalating as necessary on Facebook, Twitter, blogs and YouTube and staying engaged in the conversation.
Assist in execution of new initiatives to help grow the social fan base across all of our platforms, starting with email and organic social with a view to increasing paid social.
Be current across all new emerging technologies and social communities and relevant to our demographic.
Participate in the development of social media strategies and key programming throughout the year
Build relationships with external brands and generate leads for prizes to give away across social media platforms to widen our audience base
Conducting regular competitor research
Help to improve customer reviews and feedback platforms
Produce quarterly newsletters
Immerse oneself in the 5 brands
Regular reporting across all our promotions including regular tracking throughout our cross-platform advertising
The successful candidate will be able to demonstrate the following skills:
Self-motivated and uses initiative.
Proactively delivers job related training to educate and bring to speed team members.
Good blend of creative flair and technical ability.
Keen to continuously improve personal skills, development and always looking to improve email and social media performance for the businesses.
1/2 years experience of using and leveraging email marketing and organic/paid social media marketing.
If you are business minded, possess the skills to be successful in this role and wish to register your interest please send your CV to natalies@acsrecruitment or call us on (phone number removed)
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