Job Ref: 215035819

Date: 2021-10-30 13:30:35

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Our client is looking for an enthusiastic Marketing Executive to own and manage the majority of their marketing funnel. You will be involved in each stage of the marketing process: attracting site traffic, converting that traffic into new leads for the business, nurturing those leads to close into customers (of which sales leadership will help you accomplish), budget control, product releases and varied outbound communications.

Responsibilities:

* Deliver marketing strategies, from idea generation through to implementation

* Build and manage a rich content/editorial calendar that attracts the right audience to our content.

* Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

* Working on design briefs, adhering to specifications and brand guidelines

* Optimise our marketing automation and lead nurturing processes through email, content, and social channels.

* Establish analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

* Oversight of campaign budgets and reporting

Person specification

* 2 years+ marketing experience

* Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

* Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

* Proven track record of delivering successful campaigns

* Working experience of Google Analytics, Google AdWords, content management systems

* Good working knowledge of Adobe Creative Suite – InDesign, Illustrator, Photoshop

* Ability to manage multiple projects and well organised

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