Job Ref: 215998783

Date: 2022-03-09 11:05:16

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Our client has an exciting opportunity for a Senior Communications Officer. As part of a well established and respected organisation, you will be the first point of contact and subject matter expert for all comms related to a specific service they provide, B2B and B2C. The role will be a blend of office and remote working.
You will lead all digital, stakeholder and media communications and ensure alignment with business and stakeholders strategic objectives. You will manage the dedicated service website including optimisation of SEO, content marketing and day-to-day content.
The role
• Create and manage all social media activity bringing together strategic objectives using position statements, campaign messages and brand perception programme to proactively engage stakeholders and consumers
• Maintain the service website, updating to support priorities of operational teams and stakeholders, as well as generating and optimising content to support SEO objectives
• Create and manage user feedback mechanisms and reporting to promote two-way communications and support continual improvement
• Source, write and secure approval for publications, statements, press releases etc
• Produce quarterly reports and distribute to stakeholders via defined channels
• Be the gatekeeper of the brand
• Respond effectively and efficiently to media enquiries and prepare spokespeople with pre-interview briefings as required
• Evaluate analytics to assess the impact of social media programmes and media coverage and manage the review of channels, producing regular reports
• Be the subject matter expert and take pride in continually innovating and supporting team members
Requirements
Educated to degree level or equivalent experience
Experience of press office operations, processes and management
Confidence to engage with internal and external stakeholders at all levels
Experience of using a wide variety of social media channels and platforms, including both organic and paid-for content
Ability to drive medium scale campaigns from concept to realisation
Solid analysis and evaluation skills and use of results to improve existing and inform new communications
Excellent copywriting and editing skills across all media types, ie print, digital, social etc
Ability to create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
Strong knowledge of writing SEO friendly content for the web and working with content management systems and analytic tools
Due to the large number of responses we receive it is not always possible to respond to every application. We will only contact those candidates short-listed for this role. If you have not heard from us within 7 days please assume you have been unsuccessful on this occasion. If you wish to apply for further roles please do so. We will retain your details on file and contact you should a suitable vacancy become available

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