Job Ref: 214928154

Date: 2021-10-18 09:49:16

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Authority

* Decides on retail marketing pricing operations & processes

* Adapts and implements central concepts, branding, activities for different retail formats

* Develops and implements regional retail marketing service plan in order to increase local retail brand visibility, harmonized pricing, promotion and POS at retail in the respective country / region in line with central RM

Responsibilities

* Creates and improves continuously the promotion mix for the country per trimester on behalf of central campaigns and promo basket

* Plans and implements retail communication measures along the whole customer clusters

* Provides market specific input for POS concept and strong participation in central POS conceptualization

* Consolidates local data relevant for demand planning

* Communicates recalls and crisis management

* Oversees C-Budget on country level

* Adapts customer specific listings for high numerical distribution

Competencies

* Excellent knowledge of B2B Power Tools marketing/sales processes, price management and user behaviour at POS

* Very good understanding of pricing requirements & operations in different Power Tools customer clusters

* Knowledge of digital requirements for B2B transactions

* Demonstrate strategic outlook, commercial awareness, financial acumen and previous budgetary responsibility

* Customer and results orientation

* Operational experience in local sales & marketing organization

* High level of creativity, communication and implementation skills

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