Job Ref: 214290530

Date: 2021-07-27 09:52:56

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5Job Title: PR & Community Manager

Department: Marketing

Location: Amersham

Salary: 35k-45k

Job Purpose

Working in our busy marketing team based in Amersham, you will be responsible for creating and implementing the PR plan for The Entertainer and Early Learning Centre.

You will have a great understanding of our values and our customers, be an excellent relationship builder internally and externally.

A proactive, tenacious individual, with a can-do attitude you’ll be focused on what we can do to meet our brand objectives. You will be flexible, adapting to the needs of the business as you maximise opportunities alongside a keen understanding of reputational risks and how to mitigate them. You will possess an expert understanding of PR and charity partnerships and as the face of all PR and community projects you will be expected to communicate confidently at a senior level.

The role will be based at our Head Office but some business travel and occasional weekend work may be required. You must hold a UK driving license with a minimum of 12 months driving experience.

Responsibilities

Develop and deliver The Entertainer and Early Learning Centre PR strategy.  Delivering campaigns which support the brand messages and deliver against agreed KPIs.
Manage the PR budget.
Manage the external PR agency to ensure they are delivering on contract, being demanding in your approach to maximize budgets.
Create and present pitches to secure additional budget to support best in class PR campaigns.
Manage direct relationships with trade and consumer journalists. Manage media enquiries and interview requests.
Work closely with the wider marketing team to deliver PR stunts and support events.
Working closely with the Partnerships Manager to develop PR plans which can be replicated in our Spanish stores and our curated wholesale and international franchise partners.
Working closely with the CRM & Social Media manager to establish and deliver The Entertainer’s influencer strategy.
Lead the charity campaign strategy for The Entertainer and Early Learning Centre.
Identify appropriate opportunities and be flexible to react in short timescales.
Support the Senior Marketing Communications & Brand Manager with strategic campaign planning and implementation.
Work closely with internal teams (People and The Board) to assist with internal comms and employee charity initiatives.
Mission & Values

Demonstrates the Company's values in behaviour.

Works toward the Company mission.
Skills & Experience

At least 5 years’ experience in a PR role, ideally retail or ecommerce.
A relevant degree or equivalent qualification.
Ideally you will have experience of managing a PR agency or come from an agency background.
A track record in managing multiple projects with high level of attention to detail.
Expert understanding of PR and charity relationships, ideally within a retail and ecommerce environment.
Excellent people skills with a track record of building productive business relationships.
Excellent working knowledge of Word, Powerpoint and Excel.
A positive, enthusiastic self starter and caring personality is a must.  

Competencies

I embrace the culture of the Entertainer. Demonstrates enthusiasm in their work, in the brand, and in the product ranges. Embraces our Mission, Vision and the spirit of the Playground. Projects a positive ‘can-do’ attitude.

I am an effective and motivational leader. Takes charge, insightful, leads by example and inspires people in their work. Shows the way forward and encourages teamwork, unity and action. Demonstrates an ability to change mindsets or behaviours.

I inspire and encourage change. Identifies opportunities for change and is both creative and practical in promoting and delivering new ideas and solutions. Encourages and promotes necessary change within the team, function or project.

I am a successful project manager. Able to scope, lead and deliver successful functional projects, managing internal and external resource, prioritising effectively, and reacting purposefully to new challenges.

I demonstrate sound judgement. Demonstrates wisdom in decision making, considering the facts, assessing risks and opportunities and impact on others. Acts decisively and swiftly when necessary.

I develop and value my people. Understands the importance of developing and guiding others through training, coaching and appraisals. Builds caring, supportive and respectful relationships with their team and peers.

I am commercially astute. Makes commercially sound business decisions, is adept at managing budgets and skilled in interpreting financial or sales data. Personally committed to achieving targets.

I am a skillful communicator. Skilled at listening and at sending clear, convincing and well-tuned messages to their audience. Articulates ideas and concepts clearly and logically using appropriate communication tools.

I deliver outstanding service. Focused on delivering a first-class experience to customers, colleagues and other teams within the business. Encourages a service culture within their team

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