Job Details
Job Ref: 213302386
Date: 2021-03-05 13:16:16
Manpower is currently recruiting for a Paid Social Marketing Executive to work on a 12 month FTC on behalf of our client based in Milton Keynes starting as soon as possible.
About the Role
As Paid Social Executive you will assist the strategy and oversee the delivery of the always on Paid Social campaigns. You will be responsible for Paid Social budget in excess of £1M and will work closely with a media agency in London as well as tech providers such as Facebook, Instagram, Twitter, Linkedin and be a key driver into the adoption of other social channels to reach younger audiences such as Snap and TikTok. As a digital natural, you will be committed to constantly improving performance and achieving targets through a data-driven approach to optimisation.
Key Responsibilities
Manage the relationship with media agency partners, championing best practice, improving processes and delivering efficient paid campaigns.
Collaborate with the media agency to prioritise audiences, creative recommendations, manage performance and set budgets thresholds
Own the Paid Social Media strategy and integrate with Organic Social Media activity to ensure a holistic approach
Exceptional analytical skills – Ability to identify poor performing campaigns, the possible causes, and develop solutions/optimisations to improve efficiencies
Experience of reporting and achieving paid social performance brand and performance targets
Management of a complex test and learn framework including executing and evaluationSkills and Experience
A degree and relevant professional qualifications or equivalent experience within a marketing, advertising or business-related discipline
Significant demonstrable experience of managing Paid Social acquisition campaigns, for an organization of similar size/market leader position.
Proven capability of managing substantial Paid Social marketing budgets (circa £1M plus)
Proficient with measurement tools and partnering with independent media auditors to monitor, address and drive effectiveness
Ability to oversee the execution of a robust test and learn framework of initiatives
Experience of collaborating with top flight creative, media and marketing agencies
Highly tuned creative flair, understanding of creative process and demonstrative application across a variety of marketing channelsIf you're experienced within Paid Social Marketing please apply today
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