Job Ref: 215237471

Date: 2021-11-23 19:29:42

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Home Based with occasional office visits to Milton Keynes

Geography: To Live within a 2 hour commute of Milton Keynes

£30k-£40k

1 year Fixed Term Contract initially

Our client are a Global Systems and Engineering Company that work for Blue Chip Manufacturing and Production companies. Their customers include large Oil & Gas sector operators, Blue Chip Automotive Manufacturers and many Food, Beverage and Consumer Goods companies.

This opportunity will be to join them on an initial 1-year fixed term contract supporting the implementation of a new Account Based Marketing (ABM) program. The role is then expected to extend or convert to a permanent position after the first initial year.

The ABM Lead is responsible for developing and implementing the ABM 1-2-1 strategy aligned to regional (global) account priorities across the EMEA Region.

Working with key sales and marketing stakeholders, the role will lead ABM 1-2-1 for several accounts as well as co-ordinate, train and advise other ABM 1-2-1 Core Teams to ensure a consistent and measurable approach across multiple accounts and marketing leads.

You will be a creative and visionary change manager with understanding of sales structure, processes and cycles and the knowledge of optimizing our omni-channel approach to achieve business results.

Key responsibilities:

* Develop and manage the implementation of the EMEA ABM Vision and Strategy across the region (aligned with the global approach) to ensure optimization and consistency across the programme/region.

* Align with Regional Strategic and Enterprise Account Affinity Teams to form ABM1-2-1 ‘Core Teams. Provide those teams with frameworks, guidance and training to ensure a consistent/personalized account approach.

* Lead and work with those teams to understand the accounts, objectives and targets and objectives and oversee the creation of a specific ABM plan for each account.

* Lead ABM Core Team 1-2-1 for key Priority Accounts (>4), develop and implement the account marketing plan for those.

* Provide ABM leadership, support and guidance to the various account teams to have successful account plans in place.

* Manage: Advise on : Approve the regional Account Marketing plans ensuring the right messaging, content and ‘go to account’ channels (digital & physical) for engagement, acquisition, nurture and conversion.

* Work with relevant internal and external experts to create the frameworks, playbooks, processes and templates to support the individual account teams to achieve success.

* Lead the acquisition and nurture channel selection and processes for ABM 1-2-1, working with global and regional stakeholders and external advisors

Key requirements:

* Solid understanding and experience of marketing and specifically demand generation campaigns – strategy, structure, channels, tactics, content, flow, reporting etc.

* Planning/Project Management Skills across multiple project types

* Solid knowledge of acquisition and nurture channels, how to implement and optimize them through the use of External/Internal resources.

* Experience of sourcing, briefing, selecting and performance managing relevant external suppliers and channels.

* Ability to leverage data and insights in the development of marketing plans aligned to account strategies

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