Job Ref: 212751556

Date: 2020-11-13 15:54:38

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Marketing Manager
Location: Byron House Care Home, Aylesbury, Buckinghamshire, HP21 9LP
Salary: £40,000 – £50,000 pa, DOE plus up to 10% bonus
Contract: Permanent, Full time
Hours: 37.5 hrs per week (Monday to Friday)
We are a family run, award winning care home group looking for an excellent Marketing Manager to join Westgate Healthcare Head Office in Borehamwood, Herts and to work directly with the company Directors to lead in developing our marketing strategy and delivering our marketing goals. The post holder will be responsible for the marketing activities for the group from idea generation through to implementation and review.
We are looking for a flexible team player with a passionate and caring manner, who will take every challenge as an opportunity to market the business to enable us to attract new clients, develop our brand identity and raise the profile of Westgate Healthcare.
At Westgate we know our success depends not just on the happiness of our elderly residents, but also on the happiness of our team. As well as a competitive remuneration package and genuine career development, we offer benefits such as free onsite car parking, an office kitchen that is well stocked with fresh fruit and snacks, regular team nights out, celebration of team birthdays and we have a dedicated day each month to finish early to socialise with the team.
THE ROLE
The Marketing Manager role will be based at our modern offices in Borehamwood, but will require travel to all our care homes across Hertfordshire, Buckinghamshire, London and Essex as required so a driving licence and access to own vehicle is essential.
A full job description is available from our recruitment team.
Duties will include (but are not exclusive to):
• Develop marketing strategy and campaigns for each care home in the company and for the group overall
• Generate good occupancy across all the company care homes with an emphasis on growing the proportion of private clients
• Develop marketing strategy and budgets for new care home developments (eg. opening a new care home) and any significant events across the group
• Follow up on approved marketing and advertising opportunities, negotiating cost, proof reading and working to copy deadlines
• Create professional marketing materials (eg. leaflets, banners etc) to a high standard, with clear, well written and accurate use of the English language, including content development and copywriting
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Work with your line manager to set the annual marketing budget and to manage the marketing spend and ensure delivery of marketing activity within the agreed budget
• Help develop policies and procedures for the Group, centred around marketing and advertising
• Visit and engage at all care home site locations to offer marketing support to the individual care home teams and develop tailored marketing strategies
• Build awareness through local and national PR, identifying opportunities, and working with the Directors to approve all content before it is released to the press
• Lead on the implementation and roll out of relevant database platforms across the group
• Manage junior team members
Social Media and Digital Marketing:
• Work with our inhouse Digital Marketing Executive, supporting them in maximising our online presence through Search Engine Optimisation (SEO), Pay Per Click (PPC) and the creation of blog posts
• General website maintenance and content management, regularly checking for errors, site speed and keeping the news and events page interesting, topical and up to date
• Keep all Westgate social media platforms up to date and actively engaging with followers to help increase brand presence and build trust in the brand
About You:
• Right to live and work in the UK
• Degree level education and/or equivalent work experience
• Previous social media and/or marketing experience
• Sound knowledge of the Residential Care Sector and a strong background of marketing these types of services are extremely desirable
• Creative content and excellent copy writing skills with strong attention to detail
• Experience in drafting and proof-reading copy/communications
• Ability to work independently and lead strategy
• Excellent communication skills with strong command of written and verbal English
• Strong understanding of customer marketing
• Experience with event organisation desirable
• Confidence in dealing with people at all levels
• Hold a clean driver’s licence and have access to a suitable car for business use
• Strong IT skills and ability to work competently with all Microsoft Office packages, including Outlook, Microsoft Word and Excel
BENEFITS
• Competitive salary and annual bonus scheme (up to 10% of salary) based on key performance indicators
• 25 days annual leave, plus bank holidays
• Ongoing training, support and mentorship, with career progression
• Support in achieving additional qualifications, including nationally recognised qualifications
• Workplace pension scheme
• Free parking
• ‘Refer a Friend’ scheme with financial rewards
• Great benefits package, including long service awards and access to a wide range of offers and discounts from hundreds of high street and online stores
If you feel you have the necessary skills and experience to be successful in this role click on “APPLY” today, forwarding an up to date copy of your CV and cover letter for consideration in the first instance.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
No agencies please

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