Job Ref: 214629543

Date: 2021-09-10 11:01:24

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Insight Employment are seeking a Marketing Lead for a client of ours in Milton Keynes.

The Role: –

To provide high quality support and assistance to the marketing and sales function of our automotive client. Assisting in securing new areas for business development and sales and assisting the Directors as required. This role involves self-managing, decision making and providing advice and solutions on marketing plans and strategies that can be presented to the company. The purpose of the role is to increase brand awareness, brand equity, sales and ultimately profitability and market share by the effective use of marketing and related strategies.

Key Responsibilities: –

* Lead marketing and PR activities within the business and ensure associated action plans are constructed and shared with the senior management team

* Providing support to directors and Sales team in all aspects of the business and client development

* Improve internal company efficiency and communication to boost business development

* Promote the corporate image of the client

* Update and improve company websites and promotional material, to include design, copy writing and image sourcing

* Search engine optimisation

* Maintain online marketing activity including social media tools, online catalogues, and other online digital collateral

* Design and distribution of company newsletters, co-ordinate, develop and write articles in line with SEO and customer engagement strategies

* Management of online lead conversion funnels

* Organising, planning, and executing marketing activities for internal and external event including international tradeshows

* Maintain strong relationships with suppliers

* High level of graphic design in line with brand guidelines

* Implement and run multiple marketing strategies, maintaining growth in all marketing metrics

* Maintain and manage lead distribution in CRM system, alongside directors

* Ensure processes, procedures and marketing activities are updated and maintained in line with GDPR standards

* Timely delivery of press releases and internal communications

* Liaise with sale teams to create key sales presentations

* Management and analysis of email marketing campaigns

* Reporting and maintaining records on website, email marketing and social media analytics

* Tracking and maintaining records of marketing expenditure

* Remaining up to date with the market trends, innovation, and technology

* Including competitor awareness and research

* Responsible for update of packaging design

Experience: –

* Marketing – 2 years (Preferred)

Key Skills: –

Adobe Suite (InDesign, Illustrator & Photoshop) REQUIRED

SEO

Creative/Solution based thinking

Mail Chimp

Hootsuite

Highly Organised

Microsoft Office

Google Analytics

Social Media

CRM / CMS

GDPR Procedures

Education: –

* Degree level or Equivalent (Preferred)

Salary: –

28-30K per annum depending on experience

Does this sound like your next career move? Please email an up-to-date CV.

Unfortunately, due to the high number of responses we receive it is not always possible to respond to every application. If you do not hear back from us within 7 days, please assume that you have been unsuccessful on this occasion. We will however retain your details on file and may contact you should another suitable vacancy arise

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