Job Ref: 212728365

Date: 2020-11-10 13:48:24

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Coeliac UK currently has an exciting opportunity for a Marketing and Advertising Manager to join them based in High Wycombe. You will join us on a 6 month fixed term contract from January 2021, full-time working 35hrs per week (with occasional evening and weekend work). In return, you will receive a competitive salary circa £35,000 plus 36 days holiday a year including bank holidays.

The Marketing and Advertising Manager role:

Coeliac UK has a complex agenda and array of health and food stakeholders. The Marketing and Advertising Manager will be accountable for accelerating the marketing and advertising function within the charity, working closely with the Commercial teams and wider stakeholders to develop and deliver marketing plans for priority audiences; work with food industry and other commercial partners to deliver their marketing and adverting objectives; increase awareness of the charity and its services within the commercial services audience; and in doing so, ensure the charity can help more people affected by coeliac disease.

Particular emphasis will be placed on building relationships, identifying and following through opportunities for marketing and advertising collaborations with existing and new commercial organisations and partners (eg retailers, manufacturers, caterers, food outlets) with a stake in the gluten free market. The focus will be on driving awareness of our food safety schemes, promoting their value to consumers and food businesses and in turn, driving leads and opportunities, as well as supporting marketing activity generally across the organisation.

Key responsibilities of the Marketing and Advertising Manager:

– Develop, implement and evaluate effective marketing plans to create shifts in the awareness, engagement and the income generating capacity of the organisation

– Drive awareness of Coeliac UK, the charity’s work, brand and impact to increase our reach to 400,000 people

– Lead on the development and delivery of high impact, low cost, behaviour change campaigns

– Plan and run our integrated marketing campaigns and day to day marketing activity

– Lead the development of marketing plans for the charity’s Crossed Grain trademark licensing and GF accreditation schemes, and any new scheme requiring development

– Build brand awareness of food safety schemes, to increase their value in consumer decision making

– Position Coeliac UK in the food sector, driving brand awareness of the charity, its expertise and unique link to the consumer

– Track and measure assigned marketing campaigns to determine success or areas of improvement for future campaigns

– Promote, develop and deliver advertising and sponsorship opportunities available through the charity

– Market consumer insights to drive desirability of services and channels amongst food brands and deliver uplift in new business

– Ensure asset and insight development to support advertising activity to generate leads and grow partnerships

– Write creative briefs and ensure assets and content are on brand  and within communications guidelines

– Work with the social media team to provide business focused tone/style/content

– Work collaboratively to develop and deliver marketing plans for other events and activities for the charity which support or involve Commercial Partners, eg Industry Day, Food Festival

Knowledge, Skills and Experience required for the Marketing and Advertising Manager:

– At least five years marketing experience ideally in the charity, health or food sector

– Strong copywriting skills with the ability to generate insightful articles, website copy and other marketing collateral

– Demonstrable experience in setting meaningful metrics, using analytics and using agile marketing tactics to deliver successful campaigns

– Strong experience in reporting and evaluating campaign successes and developing learnings to apply to future projects

– Solid experience and/or understanding of campaign development

– Digital marketing prowess and good understanding of the principles of developing engaging multichannel content and advertising for a range of audiences

– Proven past accountability for spotting opportunities and translating organisational and marketing objectives into marketing and advertising activity and appropriate tactics

– Team player with practical, positive, flexible attitude

–  Working with a range of stakeholders while project managing and delivering successful activity/campaigns

Closing Date: Monday 30th November 2020

Interviews: Week commencing 7th December, with the successful applicant appointed before Christmas

If you would like to be considered as our Marketing and Advertising Manager, please apply now

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