Job Ref: 212894608

Date: 2020-12-11 13:52:16

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Coeliac UK currently has an exciting opportunity for a Director of Marketing and Digital to join them based in High Wycombe and from home. You will join us on a permanent, full-time basis working 35hrs per week (with occasional evening and weekend work). In return, you will receive a competitive salary circa £50,000 plus 36 days holiday a year including bank holidays.

The Director of Marketing and Digital role:

As Director of Marketing and Digital, you will take overall leadership of growing and improving Coeliac UK’s audience engagement through digital and traditional channels, including campaigns, communications, media relations, websites, apps, and digital marketing.

Key responsibilities of the Director of Marketing and Digital:

– Leadership of Coeliac UK’s audience engagement through digital and physical channels

– Work as part of the senior management team (SMT) to lead and develop the Marketing and Digital strategy and plans

– Editorial overview of all external and internal content provided by Coeliac UK including print, websites, and social media content

– Design and deliver Coeliac UK’s celebrity Patron and Ambassador programme

– Oversee the charity’s calendar of award entries, providing support for delivery of these and other events as required

– Development of best practice marketing and digital practices to improve effectiveness and increase awareness of coeliac disease and reach for Coeliac UK

– Enhance the charity's profile, credibility, and influence worldwide

– Act as the overall guardian for the Coeliac UK brand in terms of design and tone of voice across all channels – print, digital, and voice – providing updates, guidelines, training, and governance as appropriate

– Oversee the management of Coeliac UK’s Trademarks and Copyright, including dealing with potential infringements and new registrations

– Champion and improve the digital user experience for Coeliac UK audiences to ensure that the digital journey is best practice

– Lead and deliver best practice internal communication techniques to inform and motivate key internal Coeliac UK stakeholders

– Provide regular operational reporting to the SMT on the key metrics to demonstrate the effectiveness of Marketing and Digital activities and use them to make improvements to future activities

– Regularly analyse activities and trends in high-quality reports to the senior management team and Governors to demonstrate ROI and help inform the strategic direction of the charity

– Monitor external and competitive environment to ensure the charity’s marketing and digital activities resonate with key stakeholder needs

– Financial and budget management – ensuring cost-effectiveness and optimal ROI

Knowledge, Skills and Experience required for the Director of Marketing and Digital:

– Senior leadership experience in a Marketing role

– Broad strategic marketing, digital, communications, and PR experience across a wide range of audiences

– Strong digital marketing knowledge including multichannel campaigns

– Experience of App development an advantage

– Excellent content management and writing skills – delivering consistent tone of voice and accuracy

– Excellent interpersonal and presentation skills

– Ability to analyse data, create reports and draw meaningful conclusions

– Excellent planning, prioritisation, and budgetary skills

– Experience of leading transformation projects

– Ability to think strategically and translate to practical reality

– Charity and/or industry Marketing/Digital best practice knowledge

– Inspiring and supportive manager

– Positive, collaborative, team player

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the needs of the charity.

Coeliac UK is an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

If you would like to be considered as our Director of Marketing and Digital, please apply now with your CV and cover letter. We’d love to hear from you

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