Job Ref: 215173399

Date: 2021-11-16 14:18:07

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We are working with a Business Services client who operate on a global scale who are seeking a Digital Marketing Specialist to work within a small but fast-paced digital marketing team. This role requires proficiency in Social Media management as a primary role focus is to oversee the company LinkedIn account in relation to campaigns, Paid Social, content, and analytics.

Key Role Responsibilities:

Management of company LinkedIn account, utilising built-in tools to maximise efficiency.
Work with the Digital Copywriter within the team to implement engaging content in line with company needs.
Maximise lead-gen through analysing and acting on data gained from Social platforms.
Support the PPC and Digital Display activity liaising with the Digital Performance Marketing Manager to support essential products and markets.
Manage scheduling of organic and paid social media activity in alignment with the company global policy, as well as retweeting client success stories.
Support internal Marketing teams with the Pardot approval process ensuring communications meet the rigorous checks potential clients expect.
Research and analyse social media trends, including competitor activity and presence.
Manage the employee advocacy programme "GaggleAMP" (Social Media Amplification).

The Ideal Candidate will:

Have experience in management of Social Media campaigns (primarily LinkedIn) and PPC & Display (Google Ads).
Possess excellent communication skills.
Desirably have experience in the use of Sprout Social and Google Ads.
Be able to provide reports and analysis of activity, value and results.
Have experience working within a performance-driven environment.
Desirably have experience in the use of Pardot and Salesforce.
Be proficient in the use of Microsoft Office software, database applications and web literacy.This Digital Marketing Specialist role would perfectly suit an experienced Marketing Executive, Digital Marketing Executive, Digital Marketing Officer, Social Media Executive or a Social Media Specialist with experience in the use of LinkedIn and its built-in tools.

The role is hybrid, requiring the jobholder to travel into the Milton Keynes offices 3 days a week with the remaining 2 at home. This particular location is commutable from Milton Keynes, Bedford, Luton, Northampton, and Aylesbury.

Digital Marketing Specialist – £32,000 – Hybrid – Milton Keynes

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