Job Ref: 212872780

Date: 2020-12-08 09:53:51

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Our client is the original, British, innovative, outdoor clothing brand. They were founded in the heart of the Yorkshire Dales in the early 1970's. They have have been innovators in technology, testing and garment design for almost half a century. Our client has clothed over a million people for the most inhospitable and challenging environments around the world. We have made their everyday lives a little more enjoyable, and their more modest adventures a little more possible. Our aim was – and is – to provide the very best, outdoor and travel, performance clothing in the world.

The ideal candidate will have a minimum 2 years experience in planning, implementing and analysing campaigns across paid digital marketing channels and be able to pro-actively review accounts to identify trends and opportunities to optimise performance. Experience with search, shopping, display and social ads is a must.

Analytically minded with excellent numerical and problem-solving skills and a positive attitude are all essential attributes. A keen interest in the outdoors, clothing/retail and outdoor activities would also be an advantage. 

Essential Skills:

Demonstrable track record of driving PPC performance, with proven business results.

Google AdWords certified and experience managing campaigns with Facebook Ads Manager.

Excellent all-round analytical skills that include advanced knowledge of Excel, Google Analytics and report/KPI generation.

Other Desirable skills:

Google Optimize and Google Search Console.
A good knowledge of working across all areas of PPC, including Bing Ads, LinkedIn and YouTube 

Experience handling large data sets
Google Ads certified.
Advanced knowledge in Excel and Google Analytics.
Data Driven mindset.
Strong analytical and creative problem-solving skills.

Role and responsibilities: –

Building, optimizing, and launching Ecommerce advertising campaigns within various digital advertising platforms.

Pro-actively review accounts to identify trends and opportunities to optimise performance primarily across Google AdWords, Bing Ads and Facebook

Keyword research to help inform strategy and planning
Define segments and build out targeting criteria to reach the right customer, with the right message, at the right time

Implementing search and social advertising in line with company trading and commercial calendar

Ensure reporting accuracy through implementation of UTM tracking and verification of data integrity within reporting platforms.

Creating, maintaining and reporting of weekly KPIs.
Other ad hoc duties may be required.

What’s in it for you?

Clothing allowance
50% discount on our own clothing
Contributions to a Pension scheme
Life cover based on salary
In-house e-learning modules & training
Group employee benefits
Employee Assistance Scheme

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