Job Ref: 213480129

Date: 2021-04-02 13:32:01

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Welcome Break is one of the largest motorway service operators in the UK and has led the revolution in changing the motorway service sector.

We've been around for 60 years and are now in locations across the UK. Our 5,000+ strong team strive to proudly and passionately offer our customers' world class hospitality and retail brands such as Waitrose, Starbucks, Subway, KFC, Ramada, Days Inn and Burger King to name a few in a friendly and relaxing environment.

Our business is about people, the 80 million people who visit our sites each year and the teams who make the business the success it is. Every one deserves to get a warm welcome and enjoyable break with the very best service, facilities, food and drinks we can provide.

Providing customers with a welcome break is really important to us. Every day here is as challenging as it is enjoyable, as rewarding as it is fun. We believe that the same should be true once our working day is over, so we do everything we can to make sure our teams can get their work/life balance just right!

Everyone has an equal opportunity to succeed at Welcome Break. To make sure that those achievements are recognised, we have many recognition schemes, most of which are peer to peer recognition. What's more, we work hard to build a culture of openness, listening to customers and our own people so we can identify opportunities to improve service, innovation and engagement.

Digital Marketing Executive (Hotels)
Welcome Break (Ramada and Days Inn hotels)
Newport Pagnell, MK16 9EZ
Full time position
Salary upto £35,000 depending on experience.
Fantastic benefits & discounts, free parking & great career opportunities

From international airports to the UK's top tourist attractions, Welcome Break have 31 hotels across the UK through our Ramada and Days Inn brands, conveniently positioned to help make onward journeys that little bit easier.

We are looking for a Digital Marketing Executive that has previous experience working with a hotel business EITHER with prior experience OR you may be earlier on in your career but have the drive to move forward and learn. Either way we are happy to help you get there.

Responsibilities as Digital Marketing Executive (with training if not had prior experience)

* Devising strategies to drive online traffic to the company website
* Tracking conversion rates and making improvements to the website
* Develop and continually optimise paid campaigns across Google Hotel ads, Google
* PPC, TripAdvisor, Trip Connect CPC and Trivago Rate Connect CPC
* Keep up to date with developments in the digital landscape that affect their channels
* and/or the customer decision journey
* Identify and conduct due diligence on new channels before deciding to launch
* Responsibility for planning and budgetary control of all digital marketing
* Analyse and report weekly digital performance metrics and data to Management
* Analyse and manage reputation platforms such as TripAdvisor, Yelp Reviews, etc.
* Direct local marketing initiatives such as Google My Business, Yahoo and Bing
* Evaluate advertising and promotion programs, customer research, market conditions
* and competitor data
* Develop Social media strategy for Hotels part of the business

Your experience as Digital Marketing Analyst (if not then don't worry as we can help)

* Experience in running and optimising Google PPC campaigns
* Experience in a digital marking environment preferably in a Hotel environment.
* Understanding of running campaigns on TripAdvisor, Google Hotel Ads and Trivago
* Experience in ecommerce, ROI, CRM, Email marketing etc
* Experience working with Google Suite
* Computer literate and comfortable excel and an advanced user of Google Ads platform.
* Desirable to be proficient with visualisation Software like Microsoft Power BI / Tableau

You may also have worked or work as a PPC Executive, Paid Search Executive, Paid Search Analyst Social Media Specialist, Digital Marketing Analyst , Digital Analyst, Customer Insight Manager, Analyst, Data Analyst, Retail Analyst etc

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