Job Ref: 214176340

Date: 2021-07-12 12:42:44

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Our client is a software provider in the video analytics arena, having had a strong 2020, we are currently looking to add a friendly and enthusiastic individual to join the successful growing team.

The Role of Growth Manager:

This small busy team require a Growth Marketing Manager to help with the deployment and management of our marketing strategy, digital marketing, and general marketing support around the office.

This is a varied role, with Marketing, Administration, and accounts responsibilities, reporting to the UK Director.

Job Description

* Lead campaign and planning for Digital channels working closely with the Sales team.

* Acquisition & CRM: Develop the existing performance marketing mix to reduce acquisition cost and drive customer growth.

* You will build, grow, and manage all digital marketing channels.

* Highly data driven and commercially focused mindset with good analytical skills and evident drive!

* Create strategies across digital channels including Paid Search, Social, Display, and Paid Social

* Manage/build the UX optimisation and development of the website with the aims of improving conversion and leverage the value of leads.

* Analyse customer journeys across all customer journey touchpoints. Optimising the critical paths in the awareness, consideration, conversion stages of lead generation.

* Ensure website is up to date and optimised for SEO and manage SEO growth strategy.

* Update content in line with marketing campaigns.

* Manage the analytics across all growth activity to demonstrate channel performance and return on investment.

* Deliver core projects in the digital marketing roadmap.

* Skills with design, utilising the likes of Photoshop or InDesign.

* Content creation for blogs, website, social and email campaigns.

* Manage/maintain company website and online SM channels.

The Successful Applicant

* Experience in website optimisation and performance marketing.

* 3+ years in growth or performance marketing

* Exceptional digital marketing skills with proven experience

* Strong problem solver and analyst thrives in a data-driven test-and-learn environment.

* High appetite to learn through hands-on experience.

* Organised with a structured approach to work with a keen eye for detail.

* Excellent communication and interpersonal skills, with a collaborative ethos and the ability to interact and influence a diverse range of people.

* Experience with Google Analytics or similar analytics tool

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