Job Ref: 212470601

Date: 2020-09-21 14:47:44

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Our client is a hugely successful integrated agency based in Buckinghamshire with a portfolio of B2B Tech clients.
Due to company growth, we are recruiting for a number of positions including an Account Director
The role will be working from home to begin with (due to pandemic), with a view to return to the Buckinghamshire office 2-3 days a week ongoing (they are flexible).
The ideal candidate will have a solid agency background working on B2B Technology clients.
There is a preference for candidates from large agencies who have worked on big integrated campaigns across Digital, Video, Media etc
Please read on for more info:
PRIMARY FUNCTION:
Develop strong & profitable client relationships, lead all programme direction and ensure a consistently high standard of customer service and delivery of the work
SECONDARY FUNCTION: Development of the direct team, involvement in development of new business, to be a brand ambassador for the agency
ROLE RESPONSIBILITY
Account Direction:
•Responsibility for developing strategic programme and finalising programme activity and budget with client
• Manage account team activity to ensure appropriate tactical programmes are developed and implemented on brief, on time and on budget according to agency quality standards
• Ensure team members take ownership and responsibility for projects
• Ensure all campaigns are delivered following the agency process (including ability to take the initial brief, creation of the creative brief, making additional recommendations, presentation of concepts and consulting and influencing the client's expectations)
• Understanding of financial status of each account at all times
• Responsibility for account profitability
• Responsibility for ensuring team understands and works within agency processes
• Responsibility for communicating between internal departments and escalating issues
Client Liaison:
• Thoroughly understand the fundamentals of the client’s business
• Establish and maintain influential relationships at all levels within clients including senior decision makers and influencers
• Contribute to and help to shape client marketing strategy and thinking
• Advise on all aspects of the marketing mix and their deployment to achieve a client’s business objectives
• Strive for trusted ‘friend’ status
• Organise and lead regular reviews with the key client stakeholders
Growing the Business:
• Proactively create and develop opportunities for growing the business within existing clients
• Responsibility for helping to develop and present new business pitches
• Prepare and deliver presentations and pitches face to face to new prospects. This includes the ability to articulate agency's proposition, personality and values, and to identify/understand the prospect’s requirements and play to them
Management of Team:
• Lead and motivate team to fulfil their potential and assume responsibility for the successful implementation of their projects
• Hold 1-2-1’s with all team members every quarter, maintaining relevant objectives, and development plans where required
• Hold yearly appraisals with all team members
• Create and manage the objectives of each team member and measure performance against them
• Ensure that the team is delivering the agency ethos of customer service and quality
COMPETENCIES REQUIRED:
People Management
• Development and motivation of team
• Empathy • Approachability
• Appraisal and Regular Reviews
Team working
• Setting direction
• Encouraging participation and contribution
• Shared leadership
• Delegation
Self Development
• Accountability
• Flexibility
• Commitment
• Integrity
Client Management
• Understanding client business and proposition
• Relationship building • Strategic input/consulting and advising
• Maintaining and developing existing client business
Financial Management and its application
• Process
• Budgetary Control
• Forecasting
• Understanding profitability
Commercial/Business Awareness
• New business opportunities
• Strategic input
• Understanding and use of IT
• Ability to communicate agency offering and talk about a wide base of client examples
• Understanding, use of and recommendation of relevant marketing techniques
Communication Skills
• Active listening and understanding
• Writing
• Strong presentation skills
• Honesty and openness
• Giving and receiving feedback
Professional Capabilities
• Background in IT/Telecoms marketing
•Experience of IT channel and channel marketing
• Project management

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