Job Ref: 214555467

Date: 2021-09-01 15:46:09

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Responsible for development and implementation of Marketing, Communication and Promotion activities for the WH channel in agreement with Country Sales.

* Responsible for program strategy/ product positioning / brand positioning (incl. implementation of Corporate Design) in the WH channel in agreement with the PS and Country Sales.

* Responsible for all marketing activities in the country for all channel, in order to have a consistent approach over the country.

* Acts as the responsible Line Manager for the Channel Marketing activities Wholesale and Commercial Vehicle plus Local Communication and Digital Transformation.

* Tracks progress, that the necessary resources (especially sales representatives, data manager, technical service, internal sales and customer logistics) within the AA regional organisation are developed for the WH channel.

* Fully responsible for the strategic distribution development and product offering (all 5 P's) in the particular WH channel.

* Carries the responsibility for a harmonized and logical pricing and condition management for the particular WH channel supporting the product related margin targets

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