Job Ref: 212921640

Date: 2020-12-18 09:45:42

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The overall purpose of the position is to use Digital data to enhance the customer experience across all our touchpoints with a focus on our Mobile Apps and Websites.
Furthermore, be part of a team dedicated to making positive change, transforming an industry and helping our planet.

Key Responsibilities & Tasks

* Feed into a customer centric digital product roadmap enabling BP Chargemaster to lead across B2C/B2B domains (e.g. through home charging, on the go services, fleet management)

* Advocate the use of data to support decision making and doing the right thing

* Help define digital analytics parameters for new features in our digital estate

* Will work with developers to ensure analytics tagging is optimized to deliver high quality and relevant insight

* Test the new analytics functionalities to ensure they are ready for reporting and analysis

* Devise and maintain a reporting process to capture customer-centric effectiveness of new features

* Perform analysis on the data gathered in order to provide an insightful view on the impact the feature is having on the customer journey

* Work with both internal and external partners to ensure all reporting of digital data is accurate and used in the appropriate context

* Communicate test efficacy to stakeholders in order to provide guidance to feature improvement

* Able to summarize the performance of the new feature to determine how successful it has been and what the incremental benefits are to the customer experience

* Willing to take a proactive approach to improving the digital estate and use data to make a compelling case for change. Feeding this data and insight into Digital Product Managers in order to contribute to the overall creative process

* The role is a critical part of the business growth strategy given the increasing importance of digital products from both customer and business perspectives.

Core Relationships

* Collaboration with Digital Product Managers to define analytics requirements for new product features. Share insights to shape future feature development. Establish and maintain a regular cadence of digital product analysis.

* Working with the Digital Development teams to advise on how they can best support in unlocking new analytics for our digital products

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