Job Ref: 214483849

Date: 2021-08-20 14:55:17

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Hours per Week: 37.5 hrs

Reporting to: CEO

Job Purpose:

Develop strong and innovative digital marketing strategies using techniques to drive traffic to company pages and generate interest in our products and services

Customer excellence is priority for IN’n’OUT Autocentres Ltd and all colleagues will be expected to contribute to this ethos by presenting excellent communication, high levels of presentation and where required direct interaction with the customer.

Digital Marketing Manager

* Develop and implement digital marketing strategies

* Create and manage marketing strategies, and social media presences

* Innovate and present new marketing platforms and strategies

* Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success

* Forecast marketing campaign growth and ROI for marketing campaigns

* Manage email and social media marketing campaigns

* Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content

* Use Google Analytics, Google AdWords, and other relevant sites

* Drive traffic to company pages

* Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects

* Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

General

* Identify customer service needs and look at pricing and processes where requested to do so

* To interact with the customer where required

* To carry out any other reasonable task as requested by your line manager

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