Job Ref: 214363275

Date: 2021-08-04 17:06:05

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If you have an analytical mind and strong attention to detail, we want to hear from you.

The Marketing and Research Analyst will have a primary focus on lead generation.

They will carry out research and analyse data to help identify new opportunities for new customer acquisition and upsell/cross-selling support. In addition, provide market insight across all businesses and brands in the Whistl Group.

We're on a mission to grow by doing a great job, with can-do people working efficiently to deliver exceptional service. Everyone should have a choice: everyone should have an opportunity. Think as part of a team; Act with a can-do attitude; and Do the right thing.

Core Responsibilities:

Conduct competitive research within the digital space and specific business areas.
Provide insights into current market trends across all business areas.
Work closely with sales and marketing teams to identify opportunities for new client acquisition.
Research and analyse data sources for use in acquisition activity providing recommendation to the Marketing Manager (Acquisition) and Direct of Marketing and Communications.
Provide customer analysis for cross sell activity utilising CRM as appropriate and other complimentary sources.
Development of prospect lists for campaign activity across all business areas, using various tools to enrich and qualify leads.
Measuring performance of online and offline campaigns.
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
Track email campaign metrics (delivery, open, click-through rates).
Ad-hoc analytical and research requests aligned to business strategies and focus areas.
Reporting to the Director of Marketing and Communications.Keywords: Marketing | Analyst | Communications | Research | Acquisition | Digital | Trend Analysis | Campaign Management | Metrics | Data Analysis | Communication | Project Management | IT Literate | MS Office | CRM | Microsoft Dynamics | SPSS | LinkedIn | Google Analytics

Benefits

Excellent benefits, as you would expect from a Market Leader.

Essential Skills

Interpersonal:

Excellent written and oral communication
Confident to talk to large groups of individuals
Ability to manage multiple projects to tight deadlines
Proactive, self-starter with ability to work on their own initiative
Team player
Ability to communicate with authority at all levels within the organisation
Strong project Management skills
Good analytical skills, statistical knowledge and experience
Attention to detail
The ability to interpret information effectivelyTechnical:

Competent with Microsoft Excel, PowerPoint, and Word
Understanding of various mobile and web applications (examples: LinkedIn, Google Analytics)
Use of CRM e.g. Microsoft Dynamics
Knowledge of software such as SPSS Expected Behaviours:

Core Competency Framework Level 2

Required Qualifications, Education and/or Experience:

Degree or equivalent qualifications. Professional qualifications in Marketing/Market Research or equivalent combination of education, training and experience.

Must hold a driving licence valid in the UK.

Desirable Skills

Minimum of 12 months' relevant experience.

About Company

Whistl are a delivery management company providing efficient, high-quality and competitively priced services across Business Mail, Parcels, Fulfilment and Doordrop Media both in the UK and internationally. Distributing more than 4 billion items annually, we are market leaders in Downstream Access Mail (DSA) services handling over 50% of bulk business mail in the UK.

Whistl is a Disability Confident employer and is committed to equal opportunities for all in all of our employment policies and practices.

Due to the nature of our business, this role may be subject to a basic DBS check.

Whistl – Our Brand DNA

At the heart of everything we do is our customers, and we pride ourselves on delivering innovative solutions and outstanding customer service in a dynamic industry.

Our business is all about our people and we're here to deliver – in every sense of the word – for our colleagues, customers and communities. We want our colleagues to be recognised and rewarded for their contribution; we want our customers to feel confident and cared for; and we want communities to feel we're part of them. We believe that all colleagues should be given every opportunity – and trained and developed to seize them.

At Whistl, we always try to find a way. We never say no if there's a chance of yes, and we believe challenges are there to be overcome. We think – and act – positive. And we always do the right thing. For our people, that means working as part of a team, supporting colleagues, respecting them and sharing knowledge

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