Job Ref: 213026978

Date: 2021-01-15 15:02:20

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Orion Group Life Sciences have an exciting opportunity for a Senior Product Manager for our Multinational Pharmaceutical client based in the Buckinghamshire area on an initial 12 month contract.

Job Purpose

External Environment Scanning and Networking
Meet with and build partnerships with key external partners to develop insights on the NHS and external environment, including desk research, attending congresses etc
Develop relationships with Leading Specialists by visiting them to drive brand and company advocacy, trust and transparency
Identify and develop partnership programmes with Leading Specialists, influence them to speak at events.
Provide feedback on insights to the "Core Value Team (CVT)" Lead (the cross-functional brand team lead)
Strategy Development and direction (within Haematology therapy area)
Use appropriate tools and cross functional inputs to produce situational analysisMain Responsibilities of the role

External Environment Scanning and Networking
Meet with and build partnerships with key external partners to develop insights on the NHS and external environment, including desk research, attending congresses etc
Develop relationships with Leading Specialists by visiting them to drive brand and company advocacy, trust and transparency
Identify and develop partnership programmes with Leading Specialists, influence them to speak at events.
Use appropriate tools and cross functional inputs to produce situational analysis
Contribute to building strategy by advising on current product trends in conjunction with functional leads
Determine targeting and segmentation strategies
Map disease and patient pathways and value tools to develop services and solutions to improve outcomes
Contribute to the development of the overall market access strategy for approval by CVTL
Produce tactical business plan in collaboration with key team members
Commission market research through internal market research dept.
Analyse primary & secondary market research and business intelligence
Lead workshops with CVT to brainstorm solutions and tactics, produce critical success factors and key tactics to achieve success
Present tactical plan to CVT team and European Product Managers (EPMs)
Use iConnect and other business tools to implement the brand plan and bring together and use market information
Communicate issues with key team members via verbal and written communication and business meetings
Financial Business planning
Develop BP forecasts for CVT lead approval
Produce marketing budget based on tactical plan
Setting metrics and monitoring
Define brand metrics around specific marketing projects and supervise taking appropriate action
Optimally manage the marketing budget to avoid under/overspend and phase spend effectively
Analyse sales data to compare to forecast and adjust where vital
Supervise market trends and propose appropriate actions to address issues
Input into and / or lead monthly forecast review meetings to manage demand forecast

Desired Experience and Background of the successful candidate

Communicating effectively and regularly with Account Management teams and Regional
Business Managers via verbal and written communication and business meetings to encourage and empower them, align their activities behind the plan and gain feedback
Chair brand CVT meetings and supervise workstreams addressing key business issues
Allocate promotional material to the Field Force and effectively lead inventory
Contribute to product training and conferences as subject matter authority
Line leads various marketing team members (varies by division). For Haematology this may include 1-2 x Product Managers, 1 Associate Product Manager and 1 x Marketing Assistant.
Coordinate implementation of tactical plans via direct and indirect channels
Develop and project manage sales and marketing materials, promotional materials and marketing and communications campaigns by liaising with creative agencies and Promo material companies
Liaise with Med Affairs to ensure all marketing activities and materials comply with current relevant guidelines
Plan marketing mix to optimise all available channels from budget and message perspective identify and propose additional channel strategies and tactics
Manage agency in conjunction with procurement to give best value for money

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For more information on this role, call George McGlone on (phone number removed) or email (url removed) for a completely confidential chat about this role and other opportunities.

Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment

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