Job Ref: 215882667

Date: 2022-02-23 12:48:08

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Digital Marketing Manager

High Wycombe

Permanent

Competitive salary + Excellent Company benefits Package

The Client

Our client is the world leader are Laboratory Water Specialists and for 80 years we have been working with scientists, healthcare and clinical professionals as the trusted brand for critical laboratory water reagent needs. Our client is a global brand and operate in major research centres globally.

The Role

As the Digital Marketing Manager, you will be responsible our client’s website (seven languages), its effectiveness as a Search Engine Marketing asset, the performance of the linked lead generation tools including Hootsuite, Hubspot/Eloqua (TBD), Our client’s presence on its international website and links to Salesforce.

Key Responsibilities

The role of Digital Marketing Manager will comprise of:

* Plan and implement sales and marketing initiatives for the assigned segments, with task ownership from start to finish

* Working with a range of digital marketing, design & technical support agencies the Digital Marketing Manager is responsible for SEM, international content & promotional campaigns and ongoing user experience improvements to drive brand awareness, customer acquisition and customer retention

* Conduct market and competitor research on our existing business and market segments, to determine new business opportunities and new routes to market

* Working towards key performance indicators-based website unique visitors, interactions, conversion to registrations, bounce rate, page views, average session & sources & lead volumes and Projects & work packages delivered to time and budget

Experience and Qualifications Required

* Experience of managing the digital marketing mix: UX, SEO, PPC & social media

* Qualified to degree level, if possible, with a science or STEM degree

* Ability to manage multiple projects and stakeholders

* Enthusiasm for problem identification and resolution

* Organisational rigour & attention to detail

* Enthusiasm for collaboration & transparency

* Visual and literary creativity

* Strong communication and people skills

* Self-starter that values independence and responsibility. Strong time management

* Enthusiasm for learning while delivering

* Builds relationships based on collaboration, analysis & trust and uses relationships to drive learning and creativity

The Rewards

The company provide many different benefits alongside the basic competitive salary, career development, 25 days holiday plus 8 public holidays, life assurance, pension scheme, shopping discounts and much more

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