Job Ref: 212752070

Date: 2020-11-13 16:25:41

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The Market Research Hub Specialist works with regional and local stakeholders to understand customer behavior and preferences, derived from best in class market research (especially performance tracking), to inform business decisions across the EMEA region.
Working in close collaboration with the other members of the Business Intelligence teams – both regional and local (Business Insights Manager, Therapeutic area-based Market Research Managers, CI Manager) – and external partners, the Market Research Hub Specialist delivers an added value service to the internal customer.
The Market Research Hub Specialist coordinates and executes the Market Research tracking activities for both local and regional partners, oversees the service provided by contracted market researchers, and continuously strives to innovate the way we approach Market Research performance tracking at Janssen. He/she will be part of a centralized Market Research service unit that is responsible for coordinating and executing on all annually planned Market Research tracking activities for the region.
Main Activities
Team Member and Networker:
• Plays a leadership role in delivering pan-EMEA tracking & measurement MR activities
• Is an active member of the EMEA MR Team and the EMEA MR Expert group
• Partners with the Business Intelligence Managers/Market Research Managers to adequately understand the needs behind any tracking MR activity and the key business question to be answered
• Networks closely with regional and local BI colleagues to guide the development of robust and efficient MR tracking plans that 100% match cross-regional and local needs
• Educates and coach BI and marketing colleagues on appropriate tracking & measurement strategies to address the brand key strategic questions.

Functional Expert
• Is expert in MR measurement & tracking activities and introduces relevant methods based on technical knowledge and skills.
• Pro-actively translates business needs into relevant market research objectives.
• Recommends, and implements the most appropriate primary research tracking methodologies to meet objectives, with best balance of accuracy, time, and cost.
• Oversees execution of primary research. Is compliant, and ensures suppliers also comply, in relation to all relevant codes of practice, guidelines and SOP.
• Identifies and leverages most robust secondary/ syndicated research sources that address knowledge gaps and avoid duplication
• Assesses, selects and manages MR suppliers towards high quality data, conclusions and recommendations. Monitors budget and commissioning process with vendors.

Qualifications
Essential Knowledge and skills:
• Minimum of a Bachelor’s degree.
• Ability to coordinate and coach multiple stakeholders for the delivery of projects.
• Ability to build productive, sustained relationships with contractors and colleagues in EMEA, and operating company teams.
• Strong project management skills.
• Ability to manage multiple projects and tasks simultaneously
• Service mindset
• Excellent written and spoken English.

Experience
• A minimum of 2 – 3 years of experience in primary Market Research within the pharmaceutical industry and/or agency side.
• Experienced in leading international and/or local tracking programs within pharma

• A background and understanding of science and marketing.

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