Job Ref: 215964054

Date: 2022-03-04 12:36:00

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Location: Can either be based in Haddenham, Bucks or Southampton,Hants or Market Harborough, Leics

Hybrid position – Mix of WFH & from office

A fantastic opportunity has arisen for an experienced Marketing Manager to join an international organisation and be part of the senior management team. The role will develop and own the marketing strategy and plans to support growth ambitions in the UK, Ireland, and international Channel markets.

The position will involve leading, managing and mentoring a team with the main objective of lead generation to drive the sales pipeline.

The successful candidate will have extensive digital marketing experience and commercial knowledge to steer and maximise the impact of marketing on the business.

Role and responsibilities:

* Owning and implementing strategy, plans and budgets – you will develop, own, and implement the marketing strategy and plan, aligned to commercial priorities. Leading and coaching your team to ensure delivery is on time and within budget. You will own the marketing budget.

* Owning, creating, and activating campaigns and content – you will manage the creation of campaigns and content to drive/generate leads to feed sales. You will ensure your team effectively implements across a variety of channels to achieve objectives.

* Reporting, accountability, and ROI – you will own overall marketing effectiveness and ROI reporting on campaigns and activities for your area. Working with colleagues across the Group Building Lifecycle portfolio, you will optimise effectiveness and introduce new ways of working.

* Working as a team with a focus on developing and managing others – you will proactively work and collaborate as part of the marketing team to deliver against overall OKRs. You will lead (hands-on), mentor and coach your team, proactively focusing on their career development.

Skills and experience required:

* Substantial experience in marketing, including at a strategic/management level, with clear evidence of success in prior roles

* Industry experience in B2B software would be ideal

* Experience of developing creative marketing strategies focused on maximising success in target markets & verticals

* Experience in developing and implementing marketing campaigns that drive business results and meet objectives

* Extensive experience of digital and direct marketing and communications for an international software company

* Experience of working with sales teams to generate leads to fuel pipeline

* Good understanding and experience of CRM and marketing automation

* Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships – at all levels of the organisation and with external partners

* Experience of building, mentoring, and coaching a successful marketing team

* Strong interpersonal, verbal, and written communication skills

Desirable experience & qualifications:

* Experience of marketing software or SaaS solutions for the AECO industries (Building Lifecycle, Asset & Maintenance Management Solutions)

* Additional languages such as French or Spanish

Qualifications:

Educated to Degree level or equivalent CIM qualification

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