Job Details
Job Ref: 215694679
Date: 2022-01-31 16:10:27
Our client has been operating for over 15 years within the FMCG sector suppling into the UK retailers and distributors across the UK.
As a motivated person you will come in and take our marketing forward, develop a real foodie community around the brand, and reach and retain new customers both wholesale and retail.
Reporting to and working alongside a board level Director, the candidate will be responsible for developing & managing the entire marketing strategy of the company and specifically for the brands we represent. We are looking for a competent, driven and dynamic individual who has the desire to take ownership of the role and play an integral part in the growth & development of the company.
You:
Responsible for developing & implementing the marketing strategy & management of multiple brands represented by the company
Manage all marketing for the company & activities within the marketing department
Establishing & monitoring the company's marketing budget as well as the budget for individual brands
Reporting on KPI's and overall return on investment
Creation and publication of all marketing material in line with marketing plans
Planning and implementing promotional campaigns
Preparing online, print & in-store marketing campaigns
Monitor and report on effectiveness of marketing communications
Liaising with suppliers and their marketing departments
Coordinate activities such as trade shows, in-store & event samplings & cooking demonstrations
Develop & manage social media strategy in order to grow brand communities.
A good understanding of SEO, PPC & Paid Social.Attributes:
Degree in Marketing and/or CIM qualification is preferred
Previous experience in a similar role & industry sector
Strong project management/organisational skills.
Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
Good knowledge of Excel, Word & PowerPoint
Be able to effectively present and communicate marketing plans to the board & brand owners
Strong commercial aptitude
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