Job Ref: 213568810

Date: 2021-04-19 11:46:17

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My clients Marketing Team works in partnership with the business to deliver the growth objectives of the firm. Their work includes PR, communications, CRM, design, events, new business, and research.

The Senior Content Writer is responsible for the creation of our marketing communications content – encompassing both online and offline communications, ensuring it is consistently effective, engaging and aligned to the brand.

About the role:

Production of engaging, persona led website content
Creation and publication of social media content
Scripting and development of video and animation story boarding
Creating engaging HTML content tailored to target audience
Regular review of content led website user experience with recommendations and implementation – focused on driving goal completions
Scripting and production of corporate thought leadership and research initiatives
Production of digital and offline 'paid for' advertising content – including sponsorship, re-targeting campaigns and print advertising.
Implementing SEO findings to ensure content is optimised for search visibility
Review and analysis of content led activity to improve future campaign activity
Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery
Ownership of business area editorial process where necessary and relevant
Ensure that editorial guidelines such as tone of voice for all copy is closely followed.
Liaising with the PR team to ensure any marketing activities of a suitable nature to justify a press release are taken.
Pro-actively help to grow our e-mail database through maximising opt-in opportunities and other methods that generate data capture.
Ensure delivery of marketing campaigns are timely, effective and on brandWho we're looking for:

A university degree with a concentration in Marketing / Communications / English Language would be preferable. Chartered Institute of Marketing qualifications would be of considerable benefit. Minimum of GCSE Grade "5" or "C" is essential.
Experience in a marketing communications role preferably, or a role that requires considerable marketing writing and content creation.
Must be a self-starter, highly organised, with a good eye for detail. Excellent writing and communication skills are necessary to be successful in this role. Applicants must have excellent knowledge of Microsoft Office. Any working experience of social media and website CMS would be beneficial.
Professional services experience is beneficial, pensions/insurance/investment experience is a real benefit but not mandatory

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