Job Ref: 213984758

Date: 2021-06-15 17:04:27

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CRM and Social Media Manager – commutable from North West London*

Would you like to work for a fast-paced and entrepreneurial multi channel retailer? A business that is passionate about transforming their digital presence with a newly formed digital marketing team and decent budgets to help the team achieve their ambition?

Our client are currently embarking on a huge new digital transformation project and as such, we are recruiting for a CRM and Social Media Manager to join the team.

As the CRM and Social Media Manager, you will play a pivotal role in driving increased revenue, customer engagement and loyalty. You will be a commercial and strategic self-starter with a creative flair and experience in owning projects and delivering to tight deadlines whilst working autonomously.

Key responsibilities will include

Set the CRM and social strategy whilst sharing best practise with the wider team
Lead the development of the CRM function, including daily newsletter communications, product marketing comms, onboarding campaigns and trigger messaging.
Development of campaigns using industry best practice that excite and engage our customers, drive loyalty and deliver value for our customers and the business.
Manage 3rd party relationships with external agencies to drive performance and continuously improve the channels.
Aligning with internal stakeholders across the business, building relationships whilst securing buy-in to support the CRM and Social Media strategy.
Ensure that social and CRM fully support the brand and commercial initiatives.
Develop and manage the channel activation plans whilst adhering to strict deadlines and managing a stringent briefing process.
Evaluate all campaigns, share findings and build upon past learnings for future success.
Line management and development responsibility for the CRM and Social Media team.
Share insight and channel performance weekly with the online team and wider business.About you:

Good understanding of omni-channel retail industry and the opportunity CRM and Social Media provides
At least 5 years' experience in a similar role, ideally within a retail or sales focused business.
Proven track record of managing 3rd party agencies.
Previous team management experience.
Experience in planning budgets and delivering measurable ROI.
Good knowledge of Google Analytics.
Strong knowledge of GDPR.
Excellent knowledge of ESPs.
Previous experience of working in a role which was talking to parents is desirable.
Previous experience of working with Social Sprout.This is a very exciting opportunity to join a well respected retailer as they embark upon their digital transformation programme.

To find out more, please apply today.

BBBH21509

Zachary Daniels is a Niche, National & International Recruitment Consultancy.

Specialising in Buying, Merchandising & Ecommerce | Design, Technical, Wholesale & Production | Finance | HR & Talent | H&S & Compliance | Marketing, Digital & Technology | Property & Centre Management | Retail, Trade, Leisure & Wholesale Operations | Senior Appointments & Exec | Sales | Supply Chain & Logistics

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