Job Ref: 215637464

Date: 2022-01-24 12:31:10

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Marketing Manager

Full-time, 37.5hrs, Mon-Fri

Location: Milton Keynes

Reports to: Head of Brand Marketing

The main responsibilities of this role are to manage all customer facing brand development, tactical marketing, and advertising activity for the Sales Division. The role will encompass a focus on looking after national Stakeholders from the following departments within the business – New Truck, Used Truck, Bus & Coach, Power Solutions and Rental.

The Marketing Manager will also work closely with Services Marketing Manager, Business Intelligence Team, Internal Comms, PR, Events and Sustainability Colleagues to help deliver the 360 Marketing process from Campaign Insight to Activation and Tracking. The individual must have strong stakeholder management and feel comfortable working on Strategic Planning and Budget Management.

Essential Duties & Tasks

DUTY

TASKS

Brand Strategy & Marketing

Work with the Head of Brand Marketing to strategize, plan and execute sales division Marketing ‘Always on’ plans and Brand development projects.
Seek to dominate and disrupt the UK marketplace – surprise the market, frustrate the competition and delight the customer.
Be the primary owner of the Annual Sales Division Marketing Plan for SGB.

National Marketing

Lead and inspire the National Marketing Executives in developing integrated marketing campaigns.
Ensure the alignment of your activity with Brand and Product introduction objectives, ensuring activity and budget is planned in-line with meeting the annual business plan.
Work with department heads and senior management roles across the truck, bus & coach, engine and Services departments to define, articulate and plan marcomms activity that will drive achievement of each department’s business plan.
Develop brand campaigns to drive awareness and consideration.
Develop tactical product and pricing campaigns to drive sales.
Commission creative concepts, designs and campaigns where appropriate from supplier roster, following a professional process; accurate briefing, written confirmation of scope and work, approvals only on authorisation from Director etc.

Digital & Online Assets and Tools

Manage sales division content on all online platforms including the SGB Marketing Website, Marketing Suite and Social content.
Manage all other UK customer-facing websites, microsites and various digital assets.
Manage digital effectiveness projects; AEM tools, forms, SEO and various integrations and new product releases.
Participate-in and cascade information from relevant factory and European CO working groups, updates and instructions.
Manage content on all marketing related digital tools and apps; Used App, Handover App, Configurator etc.
Ensure collaboration and compliance with all IT PM, Data Protection, Security and published governance procedures.

Marketing 360 Process

Be a primary stakeholder in the delivery of the Marketing 360 process. Owning marketing activity and ensuring maximum collaboration between stakeholders daily.
Oversee the publication and management of the annual marketing plan and schedule, detailed and updated weekly.
Drive collaboration between Business Intelligence, Contact Centre, Corporate Comms, Events and Sustainability teams, ensuring the 360 process is working effectively.
Lead weekly Kick-Off meetings across the department to ensure regular communication and awareness of team activity.
Coach and drive improvements in creative briefing, articulation and follow-up of external agency suppliers.

Finance and Reporting

Own the annual Brand, National and Regional marketing and advertising budget.
Cascade, set and track budget plans by department.
Track, reconcile and report budget performance on a monthly basis, working with the finance controller to ensure we are on-plan at all times.
Provide regular results reporting on departmental activity – analytics, effectiveness, traffic etc on all live assets, campaign activity, recurring advertising and brand metrics as appropriate.
Seek to record the commercial impact (reach, engagement, influence, awareness etc) for as much of your activity as possible

Supplier Management

Ensure all supplier activity is compliant with purchasing regulations; contracted suppliers only, tendering of suppliers as per schedule, rate negotiations and publications.
Ensure all supplier activity is compliant with finance governance; advance quotes, PO process, matching invoicing, full budget breakdown by line/service with monthly reconciliation to plan.
Track and measure suppliers to contract conditions, SLA’s, value-added service and behaviours.

Inspire & Motivate

Put effective personal, one-to-one communications at the heart of everything you do with your direct and wider team.
Inspire and motivate your team to be the best they can, everyday.
Openly collaborate, inspire and build belief in the power of marketing across the business.

Interfaces

Customers
National Stakeholders
Sales
Factory C Department
Dealers
Business Unit Management
Scania Corporate Organisations

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