Job Ref: 215558260

Date: 2022-01-13 14:21:00

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Home Based
Our client are a Global Systems and Engineering Company that work for Blue Chip Manufacturing and Production companies. Their customers include large Oil & Gas sector operators, Blue Chip Automotive Manufacturers and many Food, Beverage and Consumer Goods companies.
This opportunity will be to join them on an initial 12-15 month fixed term contract supporting the implementation of a new Account Based Marketing (ABM) program. The role is then expected to extend or convert to a permanent position after the first initial year.
The ABM Lead is responsible for developing and implementing the ABM 1-2-1 strategy aligned to regional (global) account priorities across the EMEA Region.
Working with key sales and marketing stakeholders, the role will lead ABM 1-2-1 for several accounts as well as co-ordinate, train and advise other ABM 1-2-1 Core Teams to ensure a consistent and measurable approach across multiple accounts and marketing leads.
You will be a creative and visionary change manager with understanding of sales structure, processes and cycles and the knowledge of optimizing our omni-channel approach to achieve business results.
Key responsibilities:
* Develop and manage the implementation of the EMEA ABM Vision and Strategy across the region (aligned with the global approach) to ensure optimization and consistency across the programme/region.
* Align with Regional Strategic and Enterprise Account Affinity Teams to form ABM1-2-1 ‘Core Teams. Provide those teams with frameworks, guidance and training to ensure a consistent/personalized account approach.
* Lead and work with those teams to understand the accounts, objectives and targets and objectives and oversee the creation of a specific ABM plan for each account.
* Lead ABM Core Team 1-2-1 for key Priority Accounts (>4), develop and implement the account marketing plan for those.
* Provide ABM leadership, support and guidance to the various account teams to have successful account plans in place.
* Manage: Advise on : Approve the regional Account Marketing plans ensuring the right messaging, content and ‘go to account’ channels (digital & physical) for engagement, acquisition, nurture and conversion.
* Work with relevant internal and external experts to create the frameworks, playbooks, processes and templates to support the individual account teams to achieve success.
* Lead the acquisition and nurture channel selection and processes for ABM 1-2-1, working with global and regional stakeholders and external advisors
Key requirements:
* Solid understanding and experience of marketing and specifically demand generation campaigns – strategy, structure, channels, tactics, content, flow, reporting etc.
* Planning/Project Management Skills across multiple project types
* Solid knowledge of acquisition and nurture channels, how to implement and optimize them through the use of External/Internal resources.
* Experience of sourcing, briefing, selecting and performance managing relevant external suppliers and channels.
* Ability to leverage data and insights in the development of marketing plans aligned to account strategies

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