Job Ref: 214554904

Date: 2021-09-01 15:18:56

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Senior Digital Marketing Executive
Salary: £40,000
We are looking for a B2B digital marketing professional with a broad mix of marketing skills to join our team.
As our Senior Digital Marketing Executive, you will play a crucial role in building our customer base and implementing effective strategies that will promote the long-term growth of our business.
You will be responsible for planning, owning and executing the digital marketing strategy and reporting on its success.
This is a brand new role to the business, and you will play a pivotal role in defining and shaping the early digital strategy for the company.
Core Responsibilities
* Develop and execute the digital marketing and lead generation strategy for the company, in liaison with the Managing Director
* Initial focus on redesign and optimisation of the website
* Drive high-quality traffic to the website, generating and supporting new business leads by carrying out website management, SEO, PPC and Content management to drive our lead generation activity
* Improve the website user experience
* Plan, build and monitor SEO and PPC activities
* Produce and manage a rich content/editorial calendar that attracts a qualified audience with engaging, valuable, customer-focused content.
* Managing the design and production of promotional materials, such as website, social media, videos, images, graphics, case studies, testimonials and sales documentation
* Work with customers to create case studies/testimonials/videos
* Optimise our marketing automation tools (HubSpot experience preferable)
* Analyse key data, including campaign performance, market research and customer behaviours
* Establish, analyse and measure the success of digital marketing activities by producing regular reports on digital performance and optimise areas for growth or improvement
* Lead on A/B testing activities and create a test and learn environment to achieve the best digital results.
* Improving the customer journey and initial online experience
* Maximise budget, providing advice and support to spend money wisely.
* Collaborate with agencies and other partners
* Brainstorm and develop new ideas
* Staying abreast of digital marketing tools and new trends in technology
* Be a guardian of the brand and voice
The Ideal Candidate
We are looking for a great, data-driven digital marketer to own the majority of the marketing function for our company.
Essential
– Experience in Digital Marketing, ideally B2B
– A creative mind that generates successful lead generation campaigns
– Solid understanding of digital marketing techniques, with a focus on lead generation activity
– Knowledge of SEO (both technical and content side)
– Knowledge and experience of content strategies and content marketing
– Good understanding of marketing automation tools (HubSpot experience preferable)
– Experience building reports, dashboards and communicating internally
– Website Management knowledge and experience (ideally WordPress and/or Hubspot)
– Ability to design high-quality promotional materials, such as websites, videos, images, graphics, case studies, testimonials and sales documentation.
– Proactive self-starter with self-management skills
– Self-motivated to achieve objectives with high-quality outcomes
– Strong written and verbal communication skills
– Ability to use data to inform all decisions
– Strong IT skills
– Willingness to roll up sleeves and succeed in an unstructured environment
Desirable:
– Experience using Hubspot / Semrush
– Leadership, management and coaching skills
– Adobe Creative Suite Skills
– Ability to produce high-quality video and image content
If you keep up-to-date with digital marketing trends, are passionate about all things digital and want to become the go-to person for all things digital in our business, apply now for this position.
We’re looking for someone that wants to grow, progress and shape this role as we move forward with ambitious plans for the business.
Benefits
* Work alongside Great People
* Fast-growing business with ambitious plans
* Casual Dress Code
* 25 days annual leave (plus bank holidays)
* Flexible Work Hours
* Free Parking
* Excellent career progression prospects
* Access to exclusive employee discounts at over 30,000 brands
* Pension Scheme
* A true meritocracy where you have the autonomy to manage your workload
About Tatry Group
Established in early 2017 by a husband and wife team, Tatry Group has grown quickly and has ambitious plans for the future.
We are an ambitious, modern and ethical business where people genuinely are at the forefront of our strategy. We strongly believe that if we look after our people, they will look after our customers.
We are proud of our reputation for never having had a customer leave us, and it's this quality and level of service we want to ensure continues.
​Tatry Group was born with a simple purpose:
Positively impact customers, employees, society and the environment.
*Strictly no agencies, please

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