Job Ref: 214218150

Date: 2021-07-16 13:18:06

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Out client, a leading Marketing Agency are looking to recruit a Brand Media Planning Director. The role will be a hybrid of office and home based with 2 days per week in the office in Milton Keynes.

About You:

A passion for brand planning and B2B marketing, you will strive for creativity and excellence in the campaign plans that you develop and deploy into market. Using your cross-media planning experience, you will be at the forefront of crafting plans that meet the standards expected of our clients, which deliver measurable growth of brand presence as well as business results by way of linking with demand campaigns or achieving increases in market share.

Role Overview:

The Brand Media Planning Director works with the Chief Strategy Officer to plan and execute brand campaigns that align with the developed brand strategy.

Responsibilities:

* Manage key senior day-to-day client relationships and oversee the client brand media planning process from inception through final delivery, representing and advocating for the client’s goals at all stages of the planning process.

* Integrate offline and digital media channels, either within countries, within regions or on a global level, which might include OOH, TV, Press, SEM, SEO, Paid Social and Programmatic into a single, platform-agnostic media plan that delivers client results first and foremost.

* Responsible for and presenting media objectives and learning agenda documents for larger efforts and quarterly/annual planning, ensuring that all deliverables meet the highest standards of strategic excellence and deliver against the brief and client needs.

* Proactively identify client and agency business opportunities to drive innovation and impact aligning with Client Relationship Directors.

* Develop and mentor members of the team across offices, overseeing and taking responsibility for their professional development and growth, giving special consideration to the individual talent and growth plans of members of your team.

Skills and Experience Required:

* Experience in a fast-paced agency environment.

* Strong experience in B2B brand planning and the media landscape on a multi-channel basis with good vendor relationships.

* In-depth understanding of media planning, strategy, negotiation, and implementation as well as the wider marketing & advertising industry as a whole.

* Successful history of managing and developing senior client stakeholder relationships.

* Culturally aware and sensitive – an understanding of cultural differences within and across markets.

* Strong time management and organisational skills.

* Ability to meet tight deadlines consistently

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