Job Ref: 214135540

Date: 2021-07-06 13:10:12

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Dealer Marketing Manager

Based: Milton Keynes, (WFH at present)

Salary: £50K plus Company Car and great benefits package

Are you a self-starter, can you to lead change and improvement?

Do you have previous Automotive experience or experience of a very similar role within another industry)

If you are looking for a role where you will be empowered and able to make an impact from the start, then this is the role for you.

Our client has recently restructured its marketing team and are now looking for an experienced individual to fill the role of Dealer Marketing Manager to develop and innovate within this area. The ideal candidate will be someone who can take a strategic view but also be involved in the day-to-day detailed delivery of campaigns and projects.

Key Responsibilities:

* Dealer Marketing Programme – work with agency partners to review and further develop all aspects of the programme to support dealers’ local marketing activities

* Maximising the capabilities of the Dealer Marketing System (SDM4) and manage any required system updates to effectively support dealers and also build in new media innovations

* Work with the Brand Communications Manager to develop campaigns that support dealers marketing activities, including tactical, brand and product launches, in line with national campaigns, brand guidelines and the overall business objectives

* Provide dealers with a dealer marketing toolkit that supports them increase leads, convert to sales, and retain customers and that reflect brand.

* Collaborate with the Aftersales Customer Retention Manager to ensure the aftersales dealer marketing materials are consistent

* Work with our media and creative agencies to develop co-funded marketing packages using appropriate media channels including website, press, digital, social, PPC, email, product placements, and radio

* Review all areas of Dealer Marketing for Republic of Ireland, including understanding any differing requirements from the UK, CRM processes, and reviewing dealer recharges

* Review dealer communication channels and regional quarterly meeting structure to ensure all dealers are informed, engaged, feel supported, and are clear about their responsibilities and how it aligns to national activity

* Create a Dealer Marketing Forum to allow dealers to input into plans, provide feedback, and also act as pilots for new initiatives

* Support CRM Manager with the audit of dealer lead management systems to support end to end lead measurement

* Manage and track all budgets relating to Dealer Marketing,

* Establish a system for reviewing dealer marketing activity within the network, and providing training and support when required – working with our agencies and Dealer Development

* Under the guidance of the Senior Marketing Communications Manager manage agency partners including reviewing contracts, costs, resources, performance and return on investment

The successful candidate will have:

* Automotive experience (or experience of a very similar role within another industry)

* Experience across all marketing channels

* Experience of managing agencies – including being accountable for performance

* Budget management and evaluation experience

* Project management experience – managing multiple projects and deadlines, ideally within project management tools

* Experience with reporting tools to measure performance and KPIs

* Experience of running agency tenders

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