Job Ref: 213958603

Date: 2021-06-11 14:34:20

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The Entertainer is a family run business and one of UK Retail’s success stories with over 170 stores in the UK and a rapidly growing online and international business that includes the Early Learning Centre and Addo Play brands. We never stand still opening over 50 new stores in the past 5 years and we have huge growth plans currently across Partnership retail and International markets.  As a Best Companies accredited business we really care about our people, customers and the communities in which we trade. We are now looking for a CRM & Social Media Manager to join a busy marketing team based out of Little Chalfont, Amersham.

The CRM & Social Media Manager will be responsible for developing and delivering the CRM and Social Media strategy for The Entertainer and Early Learning Centre.  You will work alongside the Head of Marketing and Head of Online to find opportunities to communicate and engage with our target market to deliver our commercial and brand messages.  You will drive increased revenue, customer engagement and loyalty. 

CRM & Social Media Manager – Responsibilities

– Set the CRM and social strategy for The Entertainer and ELC.

– Work with Poly a partner brand in Spain to share best practice.

– Lead the development of the CRM function, including daily newsletter communications, product marketing comms, onboarding campaigns and trigger messaging.

– Development of campaigns using industry best practice that excite and engage our customers, drive loyalty and deliver value.

– Manage 3rd party relationships with external agencies to drive performance and continuously improve the channels.

– Aligning with internal stakeholders across the business, building relationships whilst securing buy-in to support the CRM and Social Media strategy. 

– Develop and manage the channel activation plans ensuring hitting briefs and deadlines.

– Evaluate all campaigns, share findings and build upon past learnings for future success.

– Line management and development responsibility for the CRM and Social Media team.

– Share insight and channel performance weekly with the online team and wider business.

– Identify and keep your finger on the pulse across trends and opportunities, utilising and building on them, to drive future campaigns

CRM & Social Media Manager – Required Skills

– Good understanding of omni-channel retail industry and the opportunity CRM and Social Media provides.

– At least 5 years’ experience in a similar role, ideally within a retail or child/parent focussed brand.

– Proven track record of managing 3rd party agencies.

– Previous team management, budget planning and commercial delivery experience.

– Good knowledge of Google Analytics, GDPR and ESPs.

– Previous experience of working in a role which was talking to parents is desirable.

– Experience and understanding of Facebook, Instagram and Tiktok and audience types.

– Previous experience of working with Social Sprout

As CRM & Social Media Manager you will a commercial and strategic self-starter with creative flair and experience in owning projects and delivering to tight deadlines with limited supervision. Alongside an exceptional attention to detail and right first-time ethos you will also be used to the demands of working in a fast-paced organisation where flexibility is a must.  As you will be leading a variety of projects simultaneously, your excellent organisation, planning, communication and stakeholder management skills will be key. 

In return for your hard work and commitment the role offers a competitive salary with bonus and additional benefits such as life cover and pension.  It also offers the chance to work in an amazing culture and environment where you will be challenged and can add immediate value with your skillset.

Click apply now to be considered for the CRM & Social Media Manager role and be a part of this continuing success story

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