Job Ref: 213422003

Date: 2021-03-24 11:53:48

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My client are seeking an energetic and driven SEO professional looking to take the next step in the career to develop an SEO & content strategy to improve their brand reach to engage with their audiences and drive incremental revenue growth across product ranges. Using your knowledge of customer UX, information, technical SEO, content strategies, link acquisition, and tactical web development, you will be responsible for delivering the SEO strategy.

This a great opportunity to create and own the SEO and content strategy for a rapidly growing FMCG business. With responsibility for creating the plan to drive high-quality natural search traffic, you will be required to collaborate with their SEO partner agency, monitor and report on key SEO objectives and outcomes for success, whilst constantly seeking new opportunities to improve brand visibility within search.

Role Responsibilities:

* Planning and implementing a fresh SEO strategy that supports long-term business goals to drive incremental growth through organic search

* Responsibility for day to day and week to week delivery of SEO initiatives, ensuring best practices are met consistently

* Business case, justify and prioritise SEO tasks within wider business prioritises

* Follow the latest SEO developments, to react quickly to changes in the organic landscape and take advantage of new opportunities

* Report regularly, using a combination of data sources, to show true organic performance

* Be a key contributor within the Digital Marketing team, working collaboratively to drive performance and raise the profile of SEO.

What you need:

* A real passion for SEO combined with the confidence and energy to build and own the strategy, with the ability to get hands-on

* Experience in developing SEO strategies for eCommerce

* Experience with keyword research and strategy, daily optimisation, test plan construction, and in-depth analysis

* Working knowledge of link building strategies (highly desirable)

* Good working knowledge of HTML

* Experience in creating and presenting campaign reports

* Confident with data and able to report

* Experience with content marketing within eCommerce

* Experience with SEO performance analysis tools

* Well-rounded knowledge of the broader digital environment and channels (PPC, social, email) and how they support each other

* Experience with Magento 2 eCommerce platform – desirable but not essential

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