Job Ref: 213302460

Date: 2021-03-05 13:23:16

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Manpower is currently recruiting for a Paid Display Marketing Executive to work on a 12 month FTC on behalf of our client based in Milton Keynes starting as soon as possible.

About the Role

As Digital Marketing Executive – Display you will assist the strategy and oversee the delivery of our always on Display/Programmatic campaigns. You will be responsible for Paid Display budget in excess of £1M and will work closely with our media agency in London as well as tech providers such as DV360, Media IQ, schibids and be a key driver into the adoption of identification and execution of direct buys and PMP strategies. The ideal candidate will have proven experience of successfully planning, executing and optimizing Programmatic campaigns. As a digital natural, you will be committed to constantly improving performance and achieving targets through a data-driven approach to optimisation.

Key Responsibilities

Manage the relationship with our media agency partners, championing best practice, improving processes and delivering efficient paid campaigns.
Collaborate with the media agency to prioritise audiences, DCO creative recommendations, manage performance and set budgets thresholds
Own the Paid Display/Programmatic strategy and integrate our Agency partners to execute a best in class strategy
Exceptional analytical skills – Ability to identify poor performing campaigns, the possible causes, and develop solutions/optimisations to improve efficiencies
Experience of reporting and achieving Display/Programmatic performance targets for both brand and performance campaigns
Management of a complex test and learn framework including executing and evaluationSkills and Experience

A degree and relevant professional qualifications or equivalent experience within a marketing, advertising or business related discipline
Significant demonstrable experience of managing Display/Programmatic acquisition campaigns, for an organization of similar size/market leader position.
Strong understanding of Programmatic best practices around for example buying strategies, formats and audiences
Proven capability of managing substantial Display marketing budgets (circa £1M plus)
Proficient with measurement tools and partnering with independent media auditors to monitor, address and drive effectiveness
Ability to oversee the execution of a robust test and learn framework of initiatives
Experience of collaborating with top flight creative, media and marketing agencies
Highly tuned creative flair, understanding of creative process and demonstrative application across a variety of marketing channelsIf you're experienced within Paid Display Marketing please apply today

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